People have been going to banks for loans forever. But, the Internet has sped things up; the use of electronic documents and instant access to credit reports has allowed companies to make loans fast, online. This let a group of companies become Internet-based lenders in the past few years, offering loans at hefty but not ridiculous interest rates. This is a fast-growing segment of the industry, although still only a small fraction. Have you heard the names “Lending Club” or “Sofi?” This is the market space we are discussing today – and tomorrow – a second part – a big court case that impacts this area, too! All when we go Beyond The Norm!