For years, there was controversy over the repeated blows to the head that football players take, and the damage that caused and causes. A lot of publicity (and a movie) caused the NFL to compromise and make a big settlement with the players. Now, unfortunately, a new fact has cropped up – a big, bad new fact – that could drain the settlement fund quickly and lead to more litigation. And, it also shows that those blows to the head are even more damaging than previously thought. Let’s look at this news in the context of the political controversies surrounding the NFL now and the decline of the sport generally, today, when we go Beyond The Norm.