There are “flexitarians” out there who eat meat but want to cut down. The factory farming of animals for food is destroying the planet. Massive waste pits, fouling rivers, seepage into ground water, food contamination, environmental destruction is a big part of eating dead animals. And, eating meat is linked to poor health for us, too. These are some of the costs of eating animals. Then there is the torture and murder part. That one did it for me, all by itself. Whatever your reason is, I heartily endorse the Impossible Burger. I have zero commercial affiliation with them, I doubt they know who I am, but this is a great plant-based burger for those who want the taste and “feel” but don’t want to eat animals. I love the taste and smell and it’s very hard to tell this is not an animal burger.